Adventures are an important part of a good holiday, according to new research.
And while I've always thought that, it's nice to see some research backing it up. A survey from Travel Alberta shows that 28 per cent of recipients think doing something you thought you wouldn't be able to is a marker of a good holiday.
Travel journalist and Toploader guitarist Dan Hipgrave thinks so too, commenting: "It's important that you experience everything you can out of life. Life is short and there are an awful lot of things out there."
Embarking on adventures is also a good way to escape your day-to-day life, according to Darlene Fedoroshyn of Travel Alberta - and provides experiences that stay with you once you return home.
And they aren't the only ones that think so. In a recent interview with the Daily Telegrah, comedian Chris Packham advised travellers to go somewhere they find "exhilarating" and to get involved with the local culture.
Our tailor made adventure holidays will truly inspire and delight the senses and will live in your memory for ever.
Join us on one of our worldwide adventures coming up over the next few months – all guaranteed to depart, all at up to 20% off.