For those of us with a sense of adventure who are looking to discover the unknown, Marrakech could be the place that provides travellers with the spark they seek.
It is now as easy as it ever has been to get lost in the city's alleyways and explore the hidden depths of the markets, notes editor of travelmag.com Matt Phillips – who described the location as 'intoxicating'.
Even the areas that attract larger numbers of tourists - such as the main square called Djemaa el-Fna - are still affected by the intoxicating spirit of the city, he noted.
And when night comes you get the chance to sample some of the cuisine that transports you to an entirely different world as the Moroccan setting allows you to remove yourself from what is going on around you, Mr Phillips stated.
"One thing many visitors overlook is the city and region's history, which is fascinating in its own right," he added, which could be on a must-see list for people visiting Marrakech - the place named as British Airways' top destination for 2011.