Jordan ‘offers authentic appeal’

If you're keen to soak up some Middle Eastern culture, why not embark on a journey to Jordan?

Nadine Hallak, marketing and PR executive at Cheapflights Media, comments that the destination offers a range of attractive features, from stunning churches, rich culture and a lively nightlife.

"The Middle East is packed with history, culture, sites, sounds, smells, souks and all manner of other experiences," she enthuses.

She also notes that a range of other factors make it the ideal place for Brits to explore. Being relatively close to the UK and not having the same levels of humidity than more traditionally popular destinations, such as Dubai, all make it an even more appealing place to visit.

Meanwhile, friendly locals and exciting dishes help to make exploring the region incredibly enjoyable.

Indeed, SCB Partners predict that 2011 could see a renaissance of the old Middle East, with Jordan becoming just one of the region's destinations to see an increase in popularity.

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