Imaginative travellers are not giving up on their holiday plans this summer and are determined to get away from it all, two travel companies have said.
According to a spokesperson for Thomson and First Choice, Brits would rather give up on items such as eating out and home improvements to guarantee that they can still afford an overseas summer break.
"Whatever people are giving up - be it moving house, or a new car - they are not giving up their summer holiday abroad to the sun," she explained.
She said that travellers had indicated that they still wanted to venture on holiday and that they were looking to reputable companies with whom to do so.
According to research from the group, 59 per cent of imaginative travellers said that their annual holiday would be the last thing that people would be willing to forfeit should they have to make cut backs.
In 2008, holidays and short breaks were named as the two highest spending priorities in a survey of 2,000 people carried out by PricewaterhouseCoopers.
