Brits 'looking for adventure travel'
Friday, February 26, 2010British travellers looking to go on long-haul trips are finding adventure holidays increasingly popular at the moment, ABTA has suggested.
Kuoni recently revealed that the top long-haul destinations for 2010 include Thailand, Sri Lanka, Egypt, China, Malaysia and Singapore.
And Frances Tuke, spokesperson for ABTA, commented that a possible reason for such locations becoming more appealing to explorers is because they offer personal fulfilment and more than just a beach holiday.
"We have become more adventurous, essentially," she said.
Ms Tuke added: "We also want to experience authentic holiday experiences, such as going to pick coffee or cocoa in the Costa Rica mountains."
Furthermore, she stated that long-haul trips appear to be more popular among so-called grey travellers looking for new cultural encounters in their later life.
ABTA was established in 1950 and today represents more than 5,000 travel agencies and 900 tour operators.
It aims to maintain high standards of trading practice for the industry.
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