Brits 'looking for adventure travel'

Friday, February 26, 2010

British travellers looking to go on long-haul trips are finding adventure holidays increasingly popular at the moment, ABTA has suggested.

Kuoni recently revealed that the top long-haul destinations for 2010 include Thailand, Sri Lanka, Egypt, China, Malaysia and Singapore.

And Frances Tuke, spokesperson for ABTA, commented that a possible reason for such locations becoming more appealing to explorers is because they offer personal fulfilment and more than just a beach holiday.

"We have become more adventurous, essentially," she said.

Ms Tuke added: "We also want to experience authentic holiday experiences, such as going to pick coffee or cocoa in the Costa Rica mountains."

Furthermore, she stated that long-haul trips appear to be more popular among so-called grey travellers looking for new cultural encounters in their later life.

ABTA was established in 1950 and today represents more than 5,000 travel agencies and 900 tour operators.

It aims to maintain high standards of trading practice for the industry.
ADNFCR-2023-ID-19639704-ADNFCR


Login or register to post comments

Take a look at Imaginative Traveller tours to Costa Rica

Arenal volcano Costa Rica  

Costa Rica is the jewel in Central America's crown, a lush tropical country with a strong focus on ecotourism. With an extensive coastline and a variety of National Parks, Costa Rica is a…

The Imaginative Traveller adventure travel news archive

search 663 holidays
need help & expert advice?
1-800-241-2137

Late deals - save up to 20%

Don't miss your opportunity to save 20% on the price of your next adventure holiday - Book now, as spaces are limited.

more info