'Short-termism' dominating holiday bookings
Wednesday, February 25, 2009Travel companies are seeing an increase in ''short-termism'' when it comes to Britons booking their holidays, it has been revealed.
EssentialTravel.co.uk highlighted the phenomenon, which is where people hold on until the last-minute in order to book their holidays, as a growing trend amid the credit crunch.
Stuart Bensusan, head of insurance for the firm, said it has increased since November 2008 due to fears over potential job losses and a knowledge that there may be savings to be had by holding on.
"[Travellers] are savvy enough to know that there are last-minute bargains to be had online. As a result they are more likely to book and travel at a moment's notice," he pointed out.
However, the length of trips does not seem to be suffering form short-termism - Ascent MI's Leisure Travel Monitor, published in Travel Weekly, recently found that 40 per cent of families went on a fortnight''s holiday in summer 2008, making them the most popular length of trip.
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