British people keen to get a bargain on their holidays are spending increasing amounts of time trawling the internet for good deals, it has emerged.
According to research carried out by greenbee.com, 20 per cent of people spend over eight hours looking for a price that suits them, a higher percentage than the 17 per cent who spend time researching their actual destination.
Those in Wales were found to be the most likely to rely on their own instincts when it came to choosing where to go, with a fifth saying they do not rely on guidebooks or the reviews of others.
James Furse, managing director of greenbee.com, said: "With finances front of mind for many, it's understandable that getting the best possible deal is a key concern."
An Alamo Rant A Car study recently cited by TravelMole showed that 83 per cent of people went on the same number of holidays last year as they did before the credit crunch set in.
