Britons 'taking more imaginative travel trips'
Monday, September 14, 2009People from Great Britain are increasingly opting for more imaginative travel trips than in previous years, it has been suggested.
Lynsey Devon, activity sector PR manager for the adventure division at TUI Travel, said that there has been a shift away from the trend of the 1970s, when people just went on holiday to sit in the sun and "do absolutely nothing".
She indicated that there is a desire among people to experience something and then come home and tell everyone all about it.
"They are now far more interested in trying something out, maybe doing something adventurous like going on a trek or skiing," Ms Devon commented.
Imaginative travellers are seeking adventure by going to places like Nepal and helping build homes, she continued.
Earlier this month, Mintel published research which suggested that 20 per cent of British adults enjoy learning new skills when they go on holiday.
The study also noted that 59 per cent of respondents have visited a museum while abroad in the last three years.
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