Cultural experiences 'are an important part of holidays'
Friday, March 27, 2009New research has revealed that travellers would be prepared to spend a little bit extra on their holidays if it meant that they could experience a different culture to their own.
According to figures published by the Pacific Asia Travel Association (PATA), 57 per cent of respondents to a survey said they would be willing to do this as opposed to simply taking an average package tour.
However, the location of the break was also important, with 56 per cent of women and 51 per cent of men saying they would opt for an exotic holiday location in order to have their new experiences in style.
PATA president Greg Duffell said: "Travellers [are looking] for something different and a contrast to the traditional and mainstream type of vacation."
Meanwhile, a recent survey commissioned by the Canadian Automobile Association showed that baby boomers - those aged between 44 and 62 - are increasingly seeking adventure or educational holidays in a bid to widen their views of the world.
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