Imaginative travellers who want to travel in style are putting more emphasis on spending money on experience rather than luxurious hotels, according to the show director at the Luxury Travel Fair.
Chris Gallon, speaking at this year's event at the London Olympia, commented that despite the current economic climate, luxury holidaymakers will still have money to spend and are most likely to head to Europe.
Additionally, he believes that richer explorers will choose hotels that offer something different or boutique hotels, in a bid to have a greater experience.