About Us

Who we are

Imaginative Traveller is an independently owned travel company based in rural Suffolk. Our philosophy is based on a love of travel and exploration and a desire to retain the spirit that we established when we were founded in 1991. We’ve always been known for innovative and inspiring trips, and we understand that everyone’s wanderlust gene is different. Some of us love mountains, others deserts, some the jungle, and some the beach... But we all share the same thing – a curiosity to go out into the world and share experiences.

We are different to most other travel companies. We are based on a farm in Suffolk surrounded by beautiful fields, and have as many dogs as humans in our office for starters!

Our sales consultants are real travellers - ex tour leaders, aid workers, photographers, foodies and musicians. Individuals obsessed with travel and adventure, not hard-sell reservation agents.

We believe that travel should be stimulating, and give you an authentic experience of a destination. We want our travellers to relish the amazing diversity of countries and cultures that the world has to offer through our incredible and varied repertoire of worldwide adventures. Our small, intimate groups are an international mix of like-minded travellers who share our commitment to sustainable tourism.


What makes us different?


Imaginative Traveller is an independent company, both in spirit and in practice. Our ethos and philosophy towards travel is built upon our passion and experience for exploration, and is never compromised by corporate goals or incentives. We still operate by the same values that we were founded upon.


From humble beginnings in 1991, Imaginative Traveller was founded with one sole aim - to provide travellers with exceptional holiday experiences. Many years on, we’ve become part of the Dragoman family based in Suffolk and we’ve used our experience of designing, operating and selling group adventures to become a trusted and authentic brand in the adventure travel world.

Diversity of Knowledge

First-hand knowledge can be an overused phrase in the travel industry, but we genuinely think we have some of the most diverse and exciting travel experience and knowledge out there. Our HQ is run by people who live and breathe culture and travel, and our sales department are not the only ones who have seen the world! We use this specialist passion and expertise to curate and manifest a truly unique range of itineraries and tours.

The Personal Touch

Imaginative Traveller is just the right size - big and mature enough to have experience and efficiency, but small enough to remember who you are when you call again. Our friendly travel consultants will treat you as an individual, taking the time to listen to what your interests are, where you’ve travelled to and what’s on your bucket list. 


As well as designing and operating our own tours, we offer hundreds of carefully selected trips from our trusted partners Intrepid, Exodus, Sundowners and Grand American Adventures. Whether you’re looking for a budget group trip to Thailand or a bespoke honeymoon in Botswana, we will use our consultative approach to find you a dream holiday.

Everyone’s Welcome

We believe that travel and the desire to explore should not be limited to any specific chapter of life - age is after all, just a number. We have an open age policy on all of the trips we sell, which means that, whether you’re 18 or 80, if you’re in good health then you’re welcome on our trips. We don’t deal in demographics, we deal with real people.

The Extras

We are experts in arranging every element of your holiday, including flights, airport transfers and insurance. Let us take the stress out of the boring bits so all you have to think about is getting excited about your upcoming adventure!


For your peace of mind we are fully bonded and licensed with AITO, ATOL and ABTOT.


Responsible Travel

The philosophy of travelling responsibly has been at the heart of Imaginative Traveller since we were founded in 1991. We are dedicated to building a sustainable travel business and environmental, social and ethical considerations are key to our decision-making. We care about travelling in a way that has a positive impact on the environment and on the communities we visit, ensuring everyone involved respects and maintains the natural and often delicate balance of the destination. 

As travellers ourselves we are well aware of the impact that tourism can have and whilst economic gain from tourism is often fundamental to a country, it should never be at the expense of its culture or the environment. The journeys we offer are designed to not only be incredible experiences, but to have the most positive impact on the places that we visit.

We passionately believe that as imaginative travellers we should not impose our own cultures on others but instead can experience and respect the differences between the cultures we visit and our own.

To deliver these objectives, we have forged long-standing relationships with suppliers that share both our joy of adventure and our responsible travel ethos.


Meet the Team

Anki Nordin - General Manager
Catharina van Rijn - Tailor Made
Charlie Hopkinson - Director
Chris Smith - Web Developer
Heather Durie - Customer Relations
Hollie Stebbings - Sales
Michael Battley - Sales
Mike Marlowe - Marketing
Nathan Smith - Designer
Sue Markot - Finance
Suzanne Alderton - Sales

Work with us

Please see below for any positions at our Suffolk HQ. If there is nothing open, then please regularly check back here, or keep an eye on our social media platforms for vacancy announcements!

Sales consultant - Debenham

Combine the excitement of adventure travel with the calm of the Suffolk countryside. We are looking for a new sales consultant to join us at Camp Green – our busy UK head office.

You could be helping customers to book anything from a Dragoman overland trip to any of the trips sold through Imaginative Traveller, which could be a cycling trip in Cuba or a group of friends visiting Iran. The work is fast paced and exciting and we are a close knit and collaborative team.

Ideally we are looking for someone with travel and sales experience but we value energy, passion and a high level of customer care above anything else.

There are opportunities for travel through our partners and many other benefits to working in one of the most established companies in the travel business. We are ideally located between Norwich and Ipswich (trains to Liverpool Street 1.10mins), and just half an hour to the coast. We have a great social life here or you can enjoy the discounted facilities at the local leisure centre or indulge in a pie and pint at the local pub.


POSITION TITLE: Travel Consultant
REPORTING TO: Sales Manager
LOCATION: Debenham, Suffolk

Hours: 09:00-17:30 and 10:30 – 19:00 on a rotating basis plus one in every 4 Saturdays 10:00 – 16:00

CONTACT: michael@dragoman.co.uk


We are looking for enthusiastic individuals with a drive to succeed in sales, passion for and knowledge of the regions we cover and a natural flair for customer service.

The Travel Consultant is responsible for interacting with our clients mostly over the telephone and our live chat system and actively following up any leads to achieve and exceed sales targets. This could be for Dragoman selling their overland trips or our sister company Imaginative Traveller selling small group adventure tours.

There will also be a responsibility for servicing and growing sales with affiliates and on occasions servicing agents. 

Travel Consultants are expected to provide excellent levels of Customer Service at all times and maintain the ethos and values of the company, whilst striving to hit and exceed their Monthly Sales Targets.


A strong worldwide geographical awareness is needed as well as extensive and recent first hand travel experience to at least two of the following continents - Asia, Africa, Middle East or Latin America.

You will have experience of working in a target based sales role and a drive to succeed in sales with proven persuasive and influencing skills with a results orientated nature and the initiative to immerse yourself in to self improvement and continual learning.


  • Ability to work autonomously and within a team
  • Enthusiastic and motivated, focused on achieving team and personal results.
  • Proactive and positive approach to work, with a ‘can do’ attitude to problem solving.
  • Good communicator, with a friendly, pleasant and confident telephone manner to develop rapport.
  • Quick to establish client needs, recognize sales opportunities and find the right trips for our customers.

  • Knowledge of flight reservation systems.
  • Passion for travel.
    Commercially aware of any factors affecting business and openly supportive of change.
  • Ability to build good working relationships with colleagues in all departments.
    Attention to detail, high levels of accuracy whilst maintaining efficiency are essential.
  • Quick to pick up new systems and processes and share knowledge with other team members.
  • Adaptable and accepting of different cultures and work environments.
  • Excellent computer, internet and keyboard skills.
    Able to relax and have fun at work and still meet objectives.

Role Expectations and Responsibilities Benchmark Measure Personal sales.

  • Individual performance against target 
  • Conversion of options due to expire to bookings
  • Overall team performance 
  • Managing and growing sales for specific affiliates/agents as agreed with the Sales Manager.
  • Maximise the sales of add ons to customers, incl. flights, insurance.
  • Proactively making suggestions on sales process improvements
  • Attending travel shows and industry events as required
  • Working on social media as agreed within the team
  • Providing excellent standards of customer service
  • Servicing all enquiries within 24 hours
  • Providing information in a proactive manner
  • Achieving excellent satisfaction scores (measurement to be put in place)
  • Reducing customer sales-related complaints, and associated costs (measurement to be put in place)
  • Maintaining a detailed knowledge of the company’s products
  • Being a knowledge ‘champion’ using “on-road” experience, to help resolve specific queries and increase knowledge of the team
  • Demonstrating improved product knowledge and making best use of information facilities available.
  • Demonstrating communication of Dragoman’s and Imaginative Traveller’s core values in all aspects of communication.
  • Building and maintaining a high standard of efficiency and accuracy
  • Any inaccuracies at an acceptably low level
  • Punctuality
  • Being an ambassador to the company
  • Promote Company ethos
  • Customer service
  • Cover colleagues work load when away from the office
  • Assist with product research, development, proof reading etc
  • 24 hour Sales Mobile (Customer Emergency contact) coverage by rotating team

Other relevant information:

The office is open 5 days a week 09:00 am-7 pm Mon-Fri and 10:00 am - 4 pm Saturday although opening times will be flexible and can be subject to change. You will be required to participate in a weekend sales rota. You will also be required to participate in an evening rota which ensures that phone cover is provided up to 7 pm. The travel industry is demand-led and workloads differ throughout the year. You may be asked to or indeed find it is necessary to work longer hours than those detailed to ensure that you achieve success in your principle role. During busy periods (usually Jan – Feb) holidays may not be permitted. You will also be required to provide sales support to cover key trade events and shows. You will also be required to provide coverage for the 24 hour sales emergency mobile on a rota basis with the rest of the team.

Please send CV and covering letter to michael@dragoman.co.uk 

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