About Imaginative Traveller

Who we are

Imaginative Traveller is an independently owned travel company based in rural Suffolk. Our philosophy is based on a love of travel and exploration and a desire to retain the spirit that we established when we were founded in 1991. We’ve always been known for innovative and inspiring trips, and we understand that everyone’s wanderlust gene is different. Some of us love mountains, others deserts, some the jungle, and some the beach... But we all share the same thing – a curiosity to go out into the world and share experiences.

We are different to most other travel companies. We are based on a farm in Suffolk surrounded by beautiful fields, and have as many dogs as humans in our office for starters!

Our sales consultants are real travellers - ex tour leaders, aid workers, photographers, foodies and musicians. Individuals obsessed with travel and adventure, not hard-sell reservation agents.

We believe that travel should be stimulating, and give you an authentic experience of a destination. We want our travellers to relish the amazing diversity of countries and cultures that the world has to offer through our incredible and varied repertoire of worldwide adventures. Our small, intimate groups are an international mix of like-minded travellers who share our commitment to sustainable tourism.


What makes us different?


Imaginative Traveller is an independent company, both in spirit and in practice. Our ethos and philosophy towards travel is built upon our passion and experience for exploration, and is never compromised by corporate goals or incentives. We still operate by the same values that we were founded upon.


From humble beginnings in 1991, Imaginative Traveller was founded with one sole aim - to provide travellers with exceptional holiday experiences. Many years on, we’ve become part of the Dragoman family based in Suffolk and we’ve used our experience of designing, operating and selling group adventures to become a trusted and authentic brand in the adventure travel world.

Diversity of Knowledge

First-hand knowledge can be an overused phrase in the travel industry, but we genuinely think we have some of the most diverse and exciting travel experience and knowledge out there. Our HQ is run by people who live and breathe culture and travel, and our sales department are not the only ones who have seen the world! We use this specialist passion and expertise to curate and manifest a truly unique range of itineraries and tours.

The Personal Touch

Imaginative Traveller is just the right size - big and mature enough to have experience and efficiency, but small enough to remember who you are when you call again. Our friendly travel consultants will treat you as an individual, taking the time to listen to what your interests are, where you’ve travelled to and what’s on your bucket list. 


As well as designing and operating our own tours, we offer hundreds of carefully selected trips from our trusted partners Intrepid, Exodus, Sundowners and Grand American Adventures. Whether you’re looking for a budget group trip to Thailand or a bespoke honeymoon in Botswana, we will use our consultative approach to find you a dream holiday.

Everyone’s Welcome

We believe that travel and the desire to explore should not be limited to any specific chapter of life - age is after all, just a number. We have an open age policy on all of the trips we sell, which means that, whether you’re 18 or 80, if you’re in good health then you’re welcome on our trips. We don’t deal in demographics, we deal with real people.

The Extras

We are experts in arranging every element of your holiday, including flights, airport transfers and insurance. Let us take the stress out of the boring bits so all you have to think about is getting excited about your upcoming adventure!


For your peace of mind we are fully bonded and licensed with AITO, ATOL and ABTOT.


Responsible Travel

The philosophy of travelling responsibly has been at the heart of Imaginative Traveller since we were founded in 1991. We are dedicated to building a sustainable travel business and environmental, social and ethical considerations are key to our decision-making. We care about travelling in a way that has a positive impact on the environment and on the communities we visit, ensuring everyone involved respects and maintains the natural and often delicate balance of the destination. 

As travellers ourselves we are well aware of the impact that tourism can have and whilst economic gain from tourism is often fundamental to a country, it should never be at the expense of its culture or the environment. The journeys we offer are designed to not only be incredible experiences, but to have the most positive impact on the places that we visit.

We passionately believe that as imaginative travellers we should not impose our own cultures on others but instead can experience and respect the differences between the cultures we visit and our own.

To deliver these objectives, we have forged long-standing relationships with suppliers that share both our joy of adventure and our responsible travel ethos.


Meet the Team

Anki Nordin - General Manager
Catharina van Rijn - Tailor Made
Charlie Hopkinson - Director
Chris Smith - Web Developer
Heather Durie - Customer Relations
Hollie Stebbings - Sales
Michael Battley - Sales
Mike Marlowe - Marketing
Nathan Smith - Designer
Sam Smith - Content
Sue Markot - Finance
Suzanne Alderton - Sales

Work with us

Please see below for any positions at our Suffolk HQ. If there is nothing open, then please regularly check back here, or keep an eye on our social media platforms for vacancy announcements!

07/11/2016 - Marketing Executive

An opportunity has arisen for a competent Marketing Executive to work in the exciting world of adventure travel. Based at our HQ at Camp Green in Debenham you will work in the marketing department, maintaining and promoting our two brands: Dragoman Overland and Imaginative Traveller. The office is busy and dynamic with a relaxed atmosphere. We work to continually recurring deadlines and you will be an integral part of ensuring our key messages are consistently presented to our audience.

This role will ideally suit someone who has studied digital marketing, particularly in the travel sector but we are open to consider applications from anyone who feels they have the right credentials to make a successful contribution. This is a fantastic opportunity to develop and learn in a varied and hands on environment.

Reporting to the Marketing Manager, activities will include:

  1. Maintaining the social media channels for both Dragoman and Imaginative Traveller.
  2. Researching and writing copy for our 70k+ email newsletter list.
  3. Researching, writing and updating engaging blog posts and landing pages.
  4. Liaising with our agent network to provide marketing collateral.
  5. Working with our in-house designer to develop material for brochures, flyers, website and other collateral.
  6. Assisting the Marketing Manager in designing and implementing sale and discount campaigns.
  7. Assisting with planning and management of local marketing initiatives including attendance at local shows.
  8. Supporting and attending national travel exhibitions.
  9. Generally assisting the Marketing team with all facets of the marketing and PR department.

Travel experience would be an advantage but full training will be given and there are opportunities for company supported trips and other benefits.

Experience and skills required:

  1. Good understanding of social media and its advantages and disadvantages.
  2. Clean, clear copy writing skills.
  3. Excellent planning, execution and reporting skills with a high attention to detail.
  4. A fast learner with a passion for marketing and the travel industry.
  5. Good written and oral communication skills with a particular emphasis on adapting tone and content for different audiences.
  6. Experience of adding content through CMS.
  7. Basic Photoshop skills for example resize an image with the correct aspect ratio and save for web.
  8. Experience or understanding of external management programmes such as Mailchimp, Sprout Social, Google Analytics, PPC and re-marketing tools, mail list management etc. Previous experience is desirable but good understanding is a must as training can be given for the right candidate.
  9. Ability to work within the team to stay focused on multiple tasks and projects.
  10. A calm and pragmatic approach to work and team mates to enable a smooth and productive work environment.

The role is full time Mon – Fri (with occasional weekend work at shows) and is based in our head office in Debenham.

Start date mid December.

To apply or find out more, please email mike@dragoman.co.uk and if applying include;

  1. Cover letter outlining why you believe this is the right role for you.
  2. A CV detailing your relevant experience and skills.
  3. A link to a website, blog or other resource that gives an example of your work.

All applications will receive a reply and shortlisted candidates will be invited for interview.

References and background checks will be completed on any candidate offered employment. You must have the legal right to work in the UK, unfortunately we are not able to sponsor work visas for this position.